Shang Gong Group Co., Ltd. (ShangGongGroup) is a mixed ownership group that issues A and B shares in China and is listed on the Shanghai Stock Exchange. ShangGong Group is the first listed company in China’s sewing machinery industry. Headquartered in Pudong New Area,Shanghai, the Company now has more than 30 branches and subsidiaries, including 15 overseas enterprises.
ShangGong Group is mainly specialized in the R&D, production and sales of industrial sewing equipment and household sewing machines. The Company’s businesses also involve office equipment, import and export trade and warehousing logistics, etc. It owns well-known global high-end brands in the sewing machinery industry including Dürkopp Adler, PFAFF Industrial and KSL, as well as widely-known famous domestic brands like Shanggong and Butterfly.
The industrial sewing equipment produced by the Company has been widely applied to plenty of industries. In the traditional garment, bags & suitcases, and leather shoes processing fields, the Company has top-level customers such as LV, GUCCI, HERMES, BOSS and ARMANI; in the automotive interior processing field, the Company provides high-end sewing products for famous automakers like Mercedes-Benz, BMW, Audi, and GM; in aerospace and new material fields, the Company also has large customers including Boeing, Airbus, and COMAC. Nowadays, ShangGong Group has grown into a supplier specializing in producing high-end sewing equipment and providing sewing application technology solutions. It owns 10 manufacturing enterprises in China, Germany, the Czech Republic, and Romania, and its sales network has spread all over the world. Its household sewing machine brands – Butterfly, Flyingman, and Bee are widely known in China and sold to overseas markets.
Formerly known as Shanghai Industrial Sewing Machine Factory, the Company was founded in October 1965. In September 1993, it was reorganized to go public. In August 1997, it was renamed ShangGong Co., Ltd. In February 2005, it was merged with Shanghai SMPIC Co., Ltd. and renamed SGSB GROUP CO., LTD. Over more than five decades, ShangGong Group, as China’s first sewing machine manufacturer, once created brilliant operation performance. In 2004, in order to get rid of the low-price vicious competition in the sewing machinery industry, the Company actively formulated the operation development strategy of taking the “High-Quality, Intelligentized, and Differentiated” path.
In 2005, as the active responder to the“Going out” strategy of China, ShangGong Group successfully acquired Dürkopp Adler AG (DA AG) and started internationalized business operation. DA AG is a German sewing equipment manufacturing enterprise founded in 1862, enjoying very high reputation in the global sewing equipment industry. Through many years of overseas practice, the Company has achieved a brilliant performance and successfully rolled out an internationalized operation road suitable for its own development. In 2013, ShangGong Group again successfully acquired Germany’s century-old PFAFF Industriesystem und Maschinen GmbH and the global leading enterprise in the industrial sewing automation application field – KSL Sondermaschinenbau GmbH and rapidly acquired the world’s leading sewing technologies including the robot controlled 3D sewing technology, consolidating its leading status in the automation sewing technology field in the world. In 2015, ShangGong Group invested in H. Stoll AG & Co. KG (STOLL), the world-famous weaving flat knitting machine manufacturer, taking over 26% of STOLL’s equity and becoming its largest limited partner. In the same year, the Company seized the opportunity of industry adjustment in China and set up ajoint venture Zhejiang ShangGong Gemsy Sewing Technology Co., Ltd., and timely intervened in the production and operation of standardized industrial sewing equipment; ShangGong Group also invested and established a production base of heavy material sewing machines and parts in Zhangjiagang, Jiangsu Province,China. This has formed a “Shanghai Manufacturing” model which R&D and marketing are in Shanghai and production is outside. In 2018, ShangGong Group acquired 65% equity of Tianjin Richpeace Computer & Machinery Co., Ltd., accelerating the development of high-end business fields such as equipment automation and intelligentization layout. The Company will further utilize Richpeace's relatively low manufacturing cost advantage and integrate the high-end sewing technology of German KSL to form synergy effect and improve product competitiveness.
The Company's management will unswervingly implement the Technology-Leading business strategy, improve core competitiveness through continuous technology & management innovation, and create an upgraded version of the transformation development of China’s traditional manufacturing industry.