智造|上工申贝的翻身仗

2019-02-11


智造|上工申贝的翻身仗


Intelligent ManufacturingSGG’s Turnaround


 

2004年之前,上工申贝走到了最低谷,当时是靠着变卖厂房在勉强维持,然而就是在这样的困境下,大胆跨国并购了当时连年亏损的欧洲第二大缝纫机生产商——德国杜克普爱华。


SGG was indeed at its lowest ebb before 2004, at that time this companywas almost bankrupt and could only maintain business by selling plants.Although suffering such economic hardship, SGG implemented a transnationalmerger and acquisition of the Europe's second-largest sewing machine manufacturer- DüRKOPP ADLER in Germany, which had been also losing money for several years.


蝴蝶牌缝纫机,曾经是上海的三大件之一,但是在进入新世纪后,渐渐淡出了人们的视野,甚至许多人觉得,这个百年品牌已经从上海消失了。


The household sewing machine brandcalled “Butterfly used to be one of Shanghai's "Big Three", but in the new century, it gradually faded out of people'svision. Manypeople even felt that, such a century-old brand had disappeared in Shanghai.


当时,上工申贝问股东借钱,问银行借钱,并购完后,如果一两年内继续亏损,那我们两家都玩完。上工申贝的董事长张敏采访时说道。


"At that time, SGG borrowed moneyfrom shareholders andbanks. After the merger and acquisition, If we are still losing money within one or two years, both of us will totally cometo nothing." The president of SGG Mr. Zhang Min said when interviewed.