Intelligent Manufacturing｜SGG’s Turnaround
SGG was indeed at its lowest ebb before 2004, at that time this companywas almost bankrupt and could only maintain business by selling plants.Although suffering such economic hardship, SGG implemented a transnationalmerger and acquisition of the Europe's second-largest sewing machine manufacturer- DüRKOPP ADLER in Germany, which had been also losing money for several years.
The household sewing machine brandcalled “Butterfly” used to be one of Shanghai's "Big Three", but in the new century, it gradually faded out of people'svision. Manypeople even felt that, such a century-old brand had disappeared in Shanghai.
"At that time, SGG borrowed moneyfrom shareholders andbanks. After the merger and acquisition, If we are still losing money within one or two years, both of us will totally cometo nothing." The president of SGG Mr. Zhang Min said when interviewed.
After the merger, through the integration of production and new market layout,SGG immediately made a profit in the second year.
Now, ranging from household sewing to industrial sewing and robot automatic sewing, even pre-reinforce of aerospace structural parts, thesetwo companies does not come tonothing, but become a leader of sewing industry around the world.
Shanghai is a significant birthplace and gathering area of national industry andnational brands in Modern China. Numerous classic brands have been developed on thisland. “Made in Shanghai”, this gold signboard has been well-known both at home and abroad for itsclassic and quality.
Today, the world is more closely connected, and technological innovation has been morerapid. Shanghai's manufacturingindustry becomes more open and complementaryto fit in the trend.
Shanghai is now advertising “Made in Shanghai”, develops advanced manufacturing industry and strategic emerging industries, also accelerates the construction as a global excellent manufacturing base, enhances city levels and corecompetitiveness. “Made in Shanghai” is a significant gene of inheritance in this city, and supports formingstrategic advantages in the future.